Jan Rutherford is a former Green Beret and a successful business executive who knows the value of overcoming challenges to strengthen inner resilience and lead more effectively. His resilience was built in part when he entered the military as one of the youngest (17) and littlest recruits, weighing only 114 pounds.

Jan went on to earn the distinguished honor of Special Forces (Green Beret). He spent six years serving as a medic and three years as a military intelligence officer.

Jan has more than 25 years of business experience and has held key executive roles in business development, marketing and sales, training, and product management, and as a CEO.

An award-winning keynote speaker, Jan was recognized as one of The Top 100 Leadership Speakers for 2018 by Inc. He was also selected that year as a TEDx speaker for his inspiring talk, Suffer Everything – Dare Everything: Why Difficulties Matter.

In addition, Jan is the author of The Littlest Green Beret: On Self-Reliant Leadership. The book details the cornerstone principles that form the foundation of his consulting firm, Self-Reliant Leadership®.

Founded by Jan in 2011, Self-Reliant Leadership® focuses on helping leaders and teams develop self-reliance to create powerful results through executive coaching, custom programs, and wilderness expeditions.


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